Monginis

Children’s Day Activity

The Challenge:

Monginis wanted to create an engagement activity for Children’s Day which would engage them for a period of over two weeks with the brand.

What did we do?

‘Be the Baker’ activity was suggested where the children are supposed to decorate a piece of cake with toppings. The best decorated cake would win an award. The children could also participate in a drawing competition and get a free roll on submitting their drawings a week later. The winners of this competition were given gift hampers.

How did we do it?

We managed this live activity at more than 250+ selected shops in Mumbai, Navi Mumbai and Thane district simultaneously. On an average 150+ childrenper shop, participated in the ‘Be the Baker’ activity. There was a great response for the drawing competition as well.

The Result:

Increased footfalls to the shops leading to increased sales. Children’s engagement for the full day as well as for a week after, due to the drawing competition and various other sales offers which were run at the shops.

Annual Diwali and Christmas Activity

The Challenge:

Monginis wanted to create a seamless shop décor for all their shops to create a festive look and feel for the end of the year festive season, and to increase footfall and sales.

What do we do?

The Brandmakers suggested a month long window display activity for Diwali and Christmas both to capture the festive flavor and create a festive atmosphere in the shop in addition to various smaller in-shop activations during the
same time.

We also train and deploy an army of Santa Clauses every Christmas, to entertain and entice kids and customers into the Monginis Cake Shops.

How did we do this?

Exclusive shop displays were designed incorporating the brand colours and style to establish brand connect at the touch point.

Creation, Printing, Delivery and Shop decoration was carried out for more than 260 shops across Mumbai and Kolhapur within a short span of fifteen days. The quality of work and timeliness was appreciated by Monginis.

The Result:

This activity resulted in 15% more sales compared to the earlier year’s sales during the same period.


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Chipita

Portfolio Categories:

Brand Activation Brand Promotion 


Goa Nico Fix

Goa Nico Fix Anti-Tobacco Chewing Gum

The Challenge:

Goa Nico Fix was a newly launched anti-tobacco product in the market. The client wanted people to register the brand message of using the product to get rid of smoking habits.

The second challenge was to collect people’s response to the product for improvements.

What did we do?

We had Yaamraj & Yamdoot, the brand mascots, all over the Celebrity Cricket League (CCL) Season 4 stadium, distributing the product free to smokers to help them give up smoking. They were also covered by the camera along with the anti-smoking message on the TV screens.

Celebrity interactions were conducted where celebs urged their fans to give up the smoking habit and live a long and healthy life.

Product trials were conducted amongst the smokers outside the stadium during the matches and their responses were collected on parameters such as taste, packaging, pricing and effectiveness.

The Result:

Goa Nico Fix developed and launched two new flavours of the chewing gum and reworked the packaging.


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XXX Energy Drink

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Chipita

Portfolio Categories:

Brand Activation Product Sampling 


XXX Energy Drink

The Challenge:

XXX Ready to drink flavoured vodka (surrogate brand: XXX Energy Drink) was a new product which needed to create brand visibility to increase its demand in the market. The client had sponsored the Celebrity Cricket League (CCL) Season 4.

What did we do?

We created Brand visibility at every prominent touch point in the stadium where it would get covered by the camera, created an experience for the target audience at the stadium and facilitated brand ambassador interactions. Product
sampling was done at the after-parties.

How did we do it?

XXX branding on the cheer girls’ outfits, XXX branded stage for cheer girls, life size inflatable replica of the Can interacting with the audience; along with other collaterals such as umbrellas for cameramen and branding of the dugout, ensured the brand was covered by the cameras. The brand ambassador’s interactions with the audience was screened on TV.
A XXX lounge was created at the stadium for the special guests to sit and watch the match. XXX energy drink and RTD vodka was served at the after-party to the players and the guests.

The Result?

Informal dipstick studies showed brand recall of the audience after the matches on the TV. The taste of the product was also appreciated by the guests and players who tried it.


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Chandon

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Goa Nico Fix

Portfolio Categories:

Brand Activation Product Sampling 


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