Children’s Day Activity

The Challenge:

Monginis wanted to create an engagement activity for Children’s Day which would engage them for a period of over two weeks with the brand.

What did we do?

‘Be the Baker’ activity was suggested where the children are supposed to decorate a piece of cake with toppings. The best decorated cake would win an award. The children could also participate in a drawing competition and get a free roll on submitting their drawings a week later. The winners of this competition were given gift hampers.

How did we do it?

We managed this live activity at more than 250+ selected shops in Mumbai, Navi Mumbai and Thane district simultaneously. On an average 150+ childrenper shop, participated in the ‘Be the Baker’ activity. There was a great response for the drawing competition as well.

The Result:

Increased footfalls to the shops leading to increased sales. Children’s engagement for the full day as well as for a week after, due to the drawing competition and various other sales offers which were run at the shops.

Annual Diwali and Christmas Activity

The Challenge:

Monginis wanted to create a seamless shop décor for all their shops to create a festive look and feel for the end of the year festive season, and to increase footfall and sales.

What do we do?

The Brandmakers suggested a month long window display activity for Diwali and Christmas both to capture the festive flavor and create a festive atmosphere in the shop in addition to various smaller in-shop activations during the
same time.

We also train and deploy an army of Santa Clauses every Christmas, to entertain and entice kids and customers into the Monginis Cake Shops.

How did we do this?

Exclusive shop displays were designed incorporating the brand colours and style to establish brand connect at the touch point.

Creation, Printing, Delivery and Shop decoration was carried out for more than 260 shops across Mumbai and Kolhapur within a short span of fifteen days. The quality of work and timeliness was appreciated by Monginis.

The Result:

This activity resulted in 15% more sales compared to the earlier year’s sales during the same period.


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