Goa Nico Fix

Goa Nico Fix Anti-Tobacco Chewing Gum

The Challenge:

Goa Nico Fix was a newly launched anti-tobacco product in the market. The client wanted people to register the brand message of using the product to get rid of smoking habits.

The second challenge was to collect people’s response to the product for improvements.

What did we do?

We had Yaamraj & Yamdoot, the brand mascots, all over the Celebrity Cricket League (CCL) Season 4 stadium, distributing the product free to smokers to help them give up smoking. They were also covered by the camera along with the anti-smoking message on the TV screens.

Celebrity interactions were conducted where celebs urged their fans to give up the smoking habit and live a long and healthy life.

Product trials were conducted amongst the smokers outside the stadium during the matches and their responses were collected on parameters such as taste, packaging, pricing and effectiveness.

The Result:

Goa Nico Fix developed and launched two new flavours of the chewing gum and reworked the packaging.


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XXX Energy Drink

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Chipita

Portfolio Categories:

Brand Activation Product Sampling 


XXX Energy Drink

The Challenge:

XXX Ready to drink flavoured vodka (surrogate brand: XXX Energy Drink) was a new product which needed to create brand visibility to increase its demand in the market. The client had sponsored the Celebrity Cricket League (CCL) Season 4.

What did we do?

We created Brand visibility at every prominent touch point in the stadium where it would get covered by the camera, created an experience for the target audience at the stadium and facilitated brand ambassador interactions. Product
sampling was done at the after-parties.

How did we do it?

XXX branding on the cheer girls’ outfits, XXX branded stage for cheer girls, life size inflatable replica of the Can interacting with the audience; along with other collaterals such as umbrellas for cameramen and branding of the dugout, ensured the brand was covered by the cameras. The brand ambassador’s interactions with the audience was screened on TV.
A XXX lounge was created at the stadium for the special guests to sit and watch the match. XXX energy drink and RTD vodka was served at the after-party to the players and the guests.

The Result?

Informal dipstick studies showed brand recall of the audience after the matches on the TV. The taste of the product was also appreciated by the guests and players who tried it.


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Chandon

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Goa Nico Fix

Portfolio Categories:

Brand Activation Product Sampling 


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